Unleashing the Power of Amazon: A One-Stop-Shop for Promotional Gifting and More
Amazon.com, the world's largest online marketplace, offers an extensive range of products, including A/V, home audio, electronics, gift cards, clothing, shoes, jewelry and watches, music, movies, games, streaming video and music, health and beauty aids, sporting goods, groceries, and more. Amazon has also expanded its offerings with its own brands, such as the Echo and Alexa lines, Fire tablets, Fire TV, Kindle-E-readers and Books, Prime, and Whole Foods.
Founded in 1925 in Denmark, Bang & Olufsen has been a leader in the audio industry since its inception. The company has a long history of creating products that push the boundaries of what's possible in sound technology. From its first radio in the 1920s to its current line of wireless speakers, Bang & Olufsen has always been at the forefront of innovation.
The Amazon brand is built on a set of principles that drive its culture, including customer obsession, ownership, inventing and simplifying, being right a lot, learning and being curious, hiring and developing the best, insisting on the highest standards, thinking big, frugality - accomplish more with less, earn trust, dive deep, have the backbone to disagree and commit, and deliver results. Amazon's focus on continuous innovation and self-disruption is based on Bezos' combination of engineering experience, and this clear brand makes it easy to leverage not only the popularity of its products but the story its brand stands for.
Amazon's demographic closely mirrors that of America in terms of age, income, and even education. So broadly, it has penetrated homes and offices across the world. A Goldman Sachs report estimates that the average Amazon user is just under 40, and about half of the users are 19 to 44 years old. About a third of users are between 45 and 64 years old.
The great benefit of Amazon is the breadth of choice, price, and speed of delivery. While these benefits are not consistent with customization and personalization beyond inserting a personalized packing slip or letter, Amazon can still add significant value to your next promotional campaign.
For corporate gifts, ad agencies, event planners, employee incentives, rewards, and recognition programs, Amazon's products, such as Alexa Echo Dots, Fire tablets, Fire TV sticks, Echo Show, and more, can provide value and inspiration for your next promotional campaign. With its extensive range of products and fast delivery, Amazon is a reliable source for all your gifting needs
Amazon, the world's largest online marketplace, offers an extensive range of products and brands, including the Echo and Alexa lines, Fire tablets, Fire TV, Kindle-E-readers and Books, Prime, and Whole Foods. With a clear brand and focus on innovation and self-disruption, Amazon can add significant value to your next promotional campaign, catering to a broad demographic of users, and offering an extensive range of products and fast delivery options.
Industry Ideas
Sports & Fitness
Partner with Amazon to offer exclusive discounts or promotions on Echo Dots to gym members.
Create a "workout with Alexa" program where Alexa guides users through workouts and recommends specific Amazon fitness products for purchase.
Restaurants
Offer discounts or free Echo Dots to customers who spend a certain amount at the restaurant.
Use Alexa to take customers' orders or to answer frequently asked questions about the menu.
Financial institutions
Offer new customers a free Echo Dot for opening a new account or signing up for a new service.
Use Alexa to answer customer questions about account balances, payment due dates, or other banking inquiries.
Event marketers
Use Amazon products to create interactive experiences at events, such as using Echo Show to display event schedules or using Fire tablets to offer virtual reality experiences.
Offer Echo Dots as part of event registration or as a giveaway to attendees.
Ad agencies
Use Alexa to help with market research, such as conducting customer surveys or analyzing search trends.
Offer Echo Dots as a promotional item to clients or as a reward for participating in marketing campaigns.
Casinos
Offer Echo Dots as a reward for loyalty program members who spend a certain amount at the casino.
Use Echo Dots in hotel rooms to allow guests to easily order room service or make other requests.
Travel
Use Amazon products to offer virtual tours of travel destinations, such as using Echo Show to display 360-degree videos of popular attractions.
Offer Echo Dots as part of travel packages or as a reward for booking a certain number of trips.
Auto dealerships
Use Alexa to answer customer questions about car features or to schedule test drives.
Offer Echo Dots as a promotional item to customers who purchase a new car or as a reward for participating in a customer satisfaction survey
Real estate
Use Amazon products to offer virtual tours of homes for sale or for rent, such as using Echo Show to display 360-degree videos or using Fire tablets to offer virtual reality tours.
Offer Echo Dots as a promotional item to customers who purchase or rent a new property or as a reward for participating in a customer satisfaction survey.
These are just a few ideas for how each industry could benefit from co-branding with Amazon products, and there may be many other ways to leverage these products for each industry.
