The Art and Science of Corporate Gifting

Written By Wave Agency

Giving corporate gifts is one of the most effective ways to forge personalized relationships with clients, prospects, or employees. After all, it produces euphoric feelings in recipients. However, this endeavor is no walk in the park.

Corporate gifting requires skill, dedication, and thought. Some industries ban the activity outright, and some place restrictions on allowed value. Such efforts, however, can also leave giftees with accusations of unfair, partial, or unlawful behavior.

This article will discuss what you need to become a master gifter. Let’s get right to it!

What Is Corporate Gifting?

Corporate gifting is when a business sends an organization or individual a gift. Below are some common reasons for executing such activities:

  • Holidays

  • Company anniversaries

  • Birthday celebrations

  • Professional or personal achievements

  • Client Appreciation

  • Welcome gifts

  • Project completion

Contrary to popular belief, gifts differ from incentives. Firms offer the former with no preconditions and they don’t contain blatant advertising. On the other hand, incentive programs provide compensation for the achievement of a target within an assigned period.

However, note that premium and incentive companies may also benefit from highly targeted gifting efforts.

Corporate Gifting Benefits

Most business decision-makers see the value of sending corporate gifts. In fact, experts estimate the U.S. industry at $242 billion. So, what makes this strategy so appealing? Below are some of its many advantages.

Convert Prospects Into Customers

On average, it takes seven brand interactions before customers complete a purchase. Without a focused effort, this journey can take anywhere from several weeks to a few years.

Showing potential clients how much you value them is one of the best ways to earn their business. Along with marketing campaigns, sending corporate gifts can help you fast-track this process.

Encourage Loyalty

Successful businesses often have a legion of loyal clients rallying behind them. After all, according to the Marketing 80/20 Rule, 80% of revenue comes from only 20% of customers.

There are various ways to convert clients into brand advocates, including effective products, world-class customer service, and custom promotions. It also doesn’t hurt to add corporate gifts into the mix.

Remember, patrons don’t want to be just another business transaction. Instead, they want to feel like VIPs. We recommend sending tokens during celebrations to achieve this feat.

Boost Employee Morale

Corporate gifts aren’t only for clients and prospects. They’re also ideal for showing appreciation for your employees’ hard work.

Motivated individuals work 20% better than if they’re tired or detached. One way to recognize their efforts and boost morale throughout the workplace is to find innovative corporate gifts that elevate the usual swag bags.

Gain Reviews

Modern customers treat honest reviews as they would personal recommendations. A whopping 93% of consumers say these components have influenced past purchase decisions. For this reason, we recommend finding ways to encourage satisfied clients to leave positive testimonials.

This undertaking is not the same as bribing customers into leaving good reviews. Instead, it’s all about giving them a little push to write even a short evaluation of your products and services. An automated process can help you seamlessly execute such a program.

Generally, offering gifts in exchange for reviews is a legitimate marketing practice. However, you should disclose the token and remind customers to leave honest feedback.

Enhance Brand Image

Corporate gifting is a cost-effective way to promote your brand among high-value customers. Sending such tokens provides an air of sincerity, leaving a favorable impression on clients and prospects.

If you want to add positive perceptions about your business, we recommend sending the right corporate gifts to ideal prospects.

Elements of a Good Corporate Gift

As with any other business component, the most crucial part of corporate gifting is addressing a recipient’s preferences. Your clients, prospects, or employees should genuinely enjoy your gift. We’ve listed some of the elements of a good corporate gift below.

Tasteful Branding

Corporate gift buyers and premium incentive companies often ask if their branding is ideal for corporate gifts. After all, these tokens should promote the business, but they shouldn’t come off as too salesy.

When it comes to this strategy, we suggest looking for a middle ground. For instance, you can add a logo on the outer box and the item, but it shouldn’t compromise aesthetics or functionality.

Usability

Let’s face it: Not everyone is a good gifter. The last thing you want to do is invest in gifts that receivers will likely never use — or worse, throw away.

Your campaign’s success relies on how well you know the recipients. Your giveaways should always be about them.

Make sure you buy gifts giftees will use, hopefully for a long time. Doing so will remind them of your business every time they use your present.

Personalization

Receiving gifts is always welcome, but nothing beats custom presents. They show recipients that you really care.

For instance, engraved charcuterie boards, screen-printed eco bags, or embossed cardholders will prove you’re not randomly handing out tokens. Instead, you had the giftee in mind when you bought the corporate gift.

Corporate Gifting Policies

Does your organization use corporate gifts to capture, engage, and convert clients? If your answer is a resounding yes, it’s best to learn about recipients’ unique policies.

Generally, these industries implement strict guidelines on who can give and accept presents:

  • Financial services

  • Government agencies

  • Media companies

  • Pharmaceutical brands

  • Non-profit organizations

Also, we suggest checking out the General Federal Bribery Statute and the Foreign Corrupt Practices Act to ensure you don’t violate gift-giving laws.

Find the Perfect Corporate Gifts Now

Are you ready to impress clients, prospects, or team members with high-quality gifts? These can help you convert prospects into clients, encourage loyalty, boost employee morale, gain reviews, and enhance your brand image.

However, it’s best to do it right. The wrong gifts can burn bridges and even come with hefty penalties.

Find the perfect corporate gifts now with the help of the (Brand) team. We’ve been in business for (number) years and know what it takes to develop a solid gift-giving strategy. Get in touch with our specialists through (email) or (number) to enhance your corporate gifting efforts.



Wave Agency https://waveagency.com
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